The situation
Eternal Group India develops plots in Dholera SIR and Indore. Their sales team was on calls and WhatsApp all day, sending the same brochure PDFs, quoting prices that changed between project phases, and losing track of which lead came from where.
They needed one site where buyers could compare projects, see per-square-foot pricing, download brochures, and submit an enquiry that actually reached the right person without someone forwarding messages.
Eternal Group India's homepage with project listings.
What we built
Project listings with pricing
Each project gets its own page with photos, location map, per-square-foot pricing that updates by phase, and downloadable brochures. The team updates prices and adds projects from the admin without touching any code.
Plot calculator
Buyers type in a plot size and see the total with registration and other costs broken out. Answers the first question every buyer has without needing a call.
Lead capture and routing
Every project page has an enquiry form. Leads go to the assigned salesperson's WhatsApp and email with the project name and source already filled in. Nothing gets lost in a shared inbox.
Blog and SEO
Dholera SIR updates and investment guides, structured to rank for what buyers actually search. The team publishes from the admin.
The hard part
Prices that change between phases
Plot prices change when a project moves to a new phase, but leads who were quoted the old price still need to see it. The pricing model also had to handle bulk discounts and corner-plot premiums, all editable by the sales team.
We built pricing with version history. The team sets the current rate and the system keeps the old one. Leads see what they were quoted, and the admin shows the full trail.
Small feature. Removed a constant source of confusion between the sales team and buyers.
